Brand Story
Vision
In SonKim Land, we don’t just build houses, we create art of life. Thus, we apply a unique strategy for every product that we develop. It is a Luxury Boutique strategy.
Luxury Boutique Project, also known as ‘Limited Edition Residences’ require three key factors:
The first key element of any Luxury Boutique project is a unique, extremely sophisticated design. It is a fusion of art and living, relaxation or working spaces with the finest detail treatment, most special materials, and the best craftsmanship.
The second is the location. The project must be situated on a prime, highly desirable site.
The last factor, and also the most important, is the exclusive, selective scale.
Professional real estate developer
International standards
Creative and innovative values to communities
Prosterity to partners
MISSION
To create a higher level of experience for customers through differentiation in design, deliver a modern, elegant and sophisticate spaces and form lifestyle communities
To be the gateway to long-term sustainable growth and success in Vietnam for investors and partners
To be unique home to skills and satisfactions for employees
CORE VALUES
DIFFERENCE: We believe in a distinctive, one-of-a-kind approach to stand apart and drive a better business.
UNIQUENESS: Everything we create is unlike any other.
INNOVATION: We never give up finding breakthrough ideas to mark our difference in the market.
RELIABILITY: We deliver what we promise.
INTERNATIONAL STANDARDS: We stand out in the market with uncompromising international standards.
ATTENTION TO DETAILS & OBSESSION WITH PERFECTION: We exceed expectations of customers, employees & partners.
INTERNATIONAL LOCAL: We pride ourselves in being home grown yet still maintaining a strong international mindset.
DILIGENCE: Because we know turning a great idea into a real-life masterpiece needs constant efforts & skills.
OUR COMPANY
The story of SonKim Land originated in the mid-1950s under the foundation of Dai Thanh – the famous, family-run and industry leading textile corporation in Vietnam. With a strong foundation and precious experience from the previous generations, SonKim Investment and Development Company (SonKim Land) was established by the third generation of the Nguyen Family in 1993.
Based on such a rich heritage of achievement over two centuries, SonKim Land is commited to continuing its journey to the next level of development, as well as continuing to bring value and prosperity to the community in the fields of manufacturing, retail and real estate. Our strategic partnerships included BankInvest, Hongkong Land, Hamon Developments, GS Retail, GS Shop, Pourcel Château, Watami International, Samsung and others.
Later, in the 3rd field - real estate has been separated and developed into SonKim Land. From the time of establishment and in every step of its development, SonKim Land always aims to become a professional developer in the fields of real estate including apartments, offices, hospitality and property management.
BRAND MANIFESTO
SonKim Land stands apart. We believe in a distinctive, one-of-a-kind approach.
We have a unique signature that clearly demonstrates we are a Vietnamese real estate developer working towards international standards. We are committed to delivering distinctive beauty, innovation and design through a unique blend of art, heritage and modern lifestyle.
We are very proud of who we are, who we work with and what we do. We are here today, and we will be here tomorrow, because we are Different from the Ground Up.