“Beautiful You, Beautiful Thao Dien” - An Emotional Highlight at The Berkley Kick-off Event

“Beautiful You, Beautiful Thao Dien” - An Emotional Highlight at The Berkley Kick-off Event

The participation of more than 400 sales ambassadors at The Berkley kick-off event underscored the project’s strong appeal and marked the beginning of a journey to spread a refined lifestyle in Thao Dien.

“Beautiful You, Beautiful Thao Dien”

The kick-off event for The Berkley was recently held at Hilton Saigon Hotel, gathering more than 400 sales ambassadors from the project’s distribution partners. More than just a conventional kick-off, the event was designed as an immersive connection experience, where the project’s spirit and message were conveyed consistently and powerfully through the theme “Beautiful You, Beautiful Thao Dien.”

The message “Beautiful You” was not only a tribute to the sales ambassadors, individuals who possess knowledge, confidence, and the ability to engage high-end clientele alongside SonKim Land, but also a recognition of each person’s distinct identity and personal imprint. Through their individuality, they not only help communicate the project’s value, but also contribute to shaping a beautiful Thao Dien, a destination where international communities, diverse lifestyles, and rich cultural depth converge.

“With our human-centric philosophy, SonKim Land always places people at the center of every decision, not only future residents, but also those who help bring our values to the market and customers. In this journey, sales ambassadors become true companions, contributing to the shaping of The Berkley,” said Mr. Nguyen Hoang Viet, MD of Sales, Marketing & Customer Service at SonKim Land.

A large number of sales professionals attended The Berkley kick-off event

The strong turnout from the sales force also reflected the high level of interest and readiness among agencies toward a project as limited and high-potential as The Berkley.

The Appeal of Thao Dien and The Berkley’s Distinctive Value

Thao Dien has long established itself as an international neighborhood with a global residential community and a diverse ecosystem of lifestyle amenities. As land supply in the area becomes increasingly limited, new real estate developments, especially boutique-scale projects, are becoming exceptionally rare.

The Berkley is developed on an exclusive scale of only 85 residences, located in the heart of Thao Dien. Positioned along Vo Nguyen Giap Boulevard and adjacent to An Phu Metro Station, the project offers seamless connectivity to the CBD and key districts across the city, while also benefiting from the long-term value appreciation associated with Metro Line No.1.

The Berkley benefits from prime connectivity along Vo Nguyen Giap Boulevard

One of the project’s defining features is its internationally standardized residences integrated with hospitality functionality. Each apartment is designed not only for living, but also for flexible leasing opportunities, catering to the needs of the established expatriate and professional community in Thao Dien.

The residences at The Berkley are fully completed and ready for immediate occupancy, enabling homeowners to move in or operate their assets without delay. The design philosophy emphasizes personalization over uniformity, with open-plan layouts that maximize natural light and ventilation.

The Berkley’s amenity system is thoughtfully curated, prioritizing quality and relevance over quantity. Rather than pursuing large-scale facilities, the project focuses on essential resident needs, fostering meaningful experiences and supporting mental well-being. This approach also allows for more generous apartment layouts, lower density, and enhanced privacy.

A Tailored Living Experience Crafted to International Standards

The Berkley’s show apartment will officially open on March 28, 2026, offering prospective buyers the opportunity to directly experience the lifestyle envisioned by the project.

Featuring 3.3-meter-high ceilings, expansive floor-to-ceiling glass systems reaching up to 3 meters, and spacious balconies, the residences are designed to optimize natural light and airflow. The layouts are carefully arranged to balance functionality and emotion, eliminating “dead corners” to create seamless living experiences while still preserving privacy. These are also among the few remaining large-format residences available in the city’s central area.

The Berkley show apartment will welcome visitors starting from March 28, 2026

Through the show apartment, visitors can clearly experience the design standards that reflect The Berkley’s personalization philosophy, where every space is not only functionally complete, but also tells a distinct and individual living story.

From product development to event execution, The Berkley demonstrates SonKim Land’s differentiated approach, one that values authentic experiences and meticulous attention to detail. “Beautiful You, Beautiful Thao Dien” therefore becomes more than an event theme; it is the way the project is expressed, through people, spaces, and experiences that can be genuinely felt.